General News

Made in Asean, made in the world

Two significant economic events will be coming our way in two yearsโ€™ time.

First is the advent of the Asean Economic Community (AEC) unifying its 10 member-economies into a single market and production base marked by free or freer flow of goods, services, investment, capital and skilled labour across their borders.

Second is the countryโ€™s hosting of the Asia-Pacific Economic Cooperation (Apec) Summit, our second since 1996, consisting of sectoral ministerial meetings that will culminate in the meeting of heads of government of the Apec member-states. AEC and Apec both aim for closer economic integration, with the latter having a wider geographical scope now covering 21 countries spanning both sides of the Pacific Ocean.

Things have come a long way in over two decades since the launch of the Asean Free Trade Area (Afta) in 1992 and the birth of Apec in 1989. In both groupings, the aim is to foster wider economic linkages, closer economic cooperation, and regional economic integration through liberalised trade and investment among member economies in goods and services.

I was among the senior officials from the Philippines, led by then Trade and Industry Undersecretary Lilia Bautista, who negotiated the countryโ€™s position in Afta and the Common Effective Preferential Tariff that preceded it, back in 1991-1992. At that time, there was much doubt on the usefulness of pursuing Afta at all. The sceptics reasoned that the six member-economies thenโ€”Brunei, Indonesia, Malaysia, Philippines, Singapore and Thailandโ€”produced largely similar products, hence limiting the scope for wider trade among them. They would be more likely to compete with each other, they argued, rather than complement one another through trade.

The sceptics were to be proven wrong. Total trade within Asean more than doubled from US$161 billion to $351 billion between 1996 and 2006, and grew faster than Aseanโ€™s overall trade did within that period.

For the Philippines, whose trade had traditionally been dominated by the United States and Japan, trade with Asean has similarly assumed greater prominence over the years. Such increased intra-regional trade has been the result of deliberate moves by Asean to establish international and regional production networks through cross-border investment schemes. These included the Asean Industrial Joint Venture and Brand-to-Brand Complementation schemes, among other programmes deliberately established to create value chains that span across national borders within the regional group.

The theory underlying this approach is simple enough. Rather than have every member establish its own complete manufacturing industry for a complex product, say appliances or motor vehicles, each one is better off specialising in particular components, thereby being able to serve a much larger market than its own. In so doing, everyone benefits from economies of scale (that is, lower unit costs made possible by larger volumes of production).

Clearly, cars or appliances would cost much less if produced under such regional or international production networks, rather than if each country insisted on having its own complete car or appliance industry where the entire value chain lies within their respective national borders.

It is therefore not surprisingโ€”and in fact perfectly logicalโ€”that, as I pointed out in a recent column, our top exports to our Asean neighbours Malaysia, Thailand and Singapore are electronics, even as our top imports from them are also electronics.

We export to them electronic components such as semiconductors and circuit boards, but also certain finished products like disk drives and wristwatches. Meanwhile, we import both basic electronic components and finished consumer electronic products from the same neighbours.

Similarly, our top export to Thailand is motor vehicle parts and components, while our top import from them is motor vehicles. In each case, we form with our neighbours a regional value chain or production network in a complementary trade relationship that proves to be a win-win arrangement for all.

This, then, is the new shape of international trade, both regionally and globally. Itโ€™s no longer just the textbook case of specialising in and exporting products we possess comparative advantage in and importing those where we donโ€™t. In a world of increasingly complex products and expanding value chains, international trade is now about taking part in a production network that transcends many national borders, leading to finished products with no clear national identity.

In a recent international forum in Manila, Dr. Sherry Stephenson pointed out that a Boeing aircraft is not quite โ€œMade in Americaโ€, but more aptly, โ€œMade in the Worldโ€, having various major components manufactured in different countries.

For the same reason, neither should those ubiquitous iPhones or iPads be seen as made in China or made in the United States. These are prime examples of products arising from an international value chain that brings about active trade not only in goods, but also in services.

The latter is quite important, especially for services-dominated economies like ours. Embodied in many of these global products are services that Filipino outsourcing firms could have provided, such as product and engineering design, service support, and backroom operations like financial accounting, among othersโ€”things we are already a world leader in.

As the Philippines positions itself for the AEC, Apec, Regional Comprehensive Economic Partnership or Trans-Pacific Partnership, the name of the game is regional and global value chainsโ€”and we must find our strategic place in these.

Additional Information

Country: Association of South East Asian Nations
Website: http://www.thejakartapost.com/news/2013/07/30/made-asean-made-world.html
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Source: www.thejakartapost.com
When: 07/8/2013

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